Joyanne Howell

Content Strategist. Writer. Editor.

Aloha! I’m Joy.
Team Player. Tea Lover. Teacher at heart.

Profile

Seasoned content strategist, writer and editor. Talented at storytelling with an eye on engagement. Experienced in SaaS with a track record of email list growth. Skilled in end-to-end campaign management from concept to implementation. Tech stack includes Hubspot, WordPress, Adobe Suite and more. Reliable in remote work and committed to using business as a positive force for social good.

Highlights

K

MA degree & College Instructor

K

Entrepreneurial + Agency Experience

K

10+ Years pro WordPress Experience

K

Digital Marketing strategist, wordsmith & Editor

K

Advocates Social good in business

Skills + Tools

My strongest skillsets and a few of the 80+ digital media platforms I use.

i

Creative Copywriting

l

Editing

Google Suite

Training & Education

Hubspot

Productivity

Z

Planning & Strategy

Email Marketing

Design

WordPress Development

g

S.E.O.

w

Social Media

Work Experience

Independent Contractor

Remote 2021-present

Senior Content Strategist

Collaborate with marketing directors at SaaS companies to build brand recognition and acquire new customers. Writing blogs, video scripts and marketing copy that educates, attracts and leads to wins like:

  • Increasing social engagement metrics by up to 82%  in 30 days, by writing thoughtful, researched posts; ultimately saving thousands in agency costs for Verb, eliminating generic, low-impact content
  • Managing a complete audit of the company blog, updating a library of 50+ posts in 2 months. Edited for improved SEO performance and accuracy to strengthen the Go Nimbly brand image.
  • Delivering a 10% lift in open rates in 3 months by establishing a regular schedule of publishing content to re-engage the community and attract new subscribers for Yoga Green Book.

    2020 – 2021

    Rise Vision

    Rise Vision 2020-2021

    Content Marketing Manager

    Manage value-based content production process from concept to publishing across multiple channels

    • Increased mailing list by 20% in 6 months with sustained email open rates over 30%
    • Wrote the company’s top performing blog post of all time and ranked #1 in search for priority keywords
    • Produced content generating the second highest weekly lead volume in company history
    • Developed landing page copy, design and email nurture sequences for the company’s first ABM Campaign

    2020 – 2021

    Independent Contractor

    Independent Contractor  2016 – 2019

    Developer & Digital Media Manager

    Recruited by marketing agencies and entrepreneurs for:

    • WordPress website design, development and backend management
    • Copywriting, editing and content creation for online campaigns
    • Email campaign design, formatting and data tracking 
    • Social Media management, content design and graphic design
    • Strategy planning, digital media and website training

    2016 – present

    George Brown College

    George Brown College  2016

    Instructor

    Recruited by Continuing Education to develop curriculum and teach WordPress for Blogging and Web Design and Intro to Business (Marketing Module).

    • Design and Develop all course components and support materials
    • Create assessments and provide feedback for student improvement
    • Led a mini-hackathon challenge to augment student experience
    • Organized live & online guest presentations for International Students
    • Received top-level student evaluations and commendation letters

    2016

    Open Mind Marketing

    Open Mind Marketing   2012-2016

    Founder / Social Media Strategist

    Social media consultancy focused on education and training for business owners. Strategy development or done-for-you services including content calendar planning, social site setup & blog creation.

    • Created and delivered a day-long training course in WordPress website development; marketed via digital platforms like Facebook Ads, YouTube and Kijiji
    • Developed successful, custom-tailored social media strategies for Canadian small businesses, entrepreneurs & international professionals
    • Created a successful 8-week internship program designed to immerse college grads in social media marketing and business development

    2012 – 2016

    I’ve Worked With

    Operations Ally Logo
    Yoga Green Book Logo

    Education 

    Hubspot Academy

    Revenue Operations Certificate

    Certification in the fundamentals of RevOps

    2022

    Hubspot Academy

    Content Marketing Certificate

    Program focused on essential content marketing strategy

    2021

    Drury University

    Social Media Graduate Certificate

    Program focused on Social Media Strategy for Business

    2012

    University of Cambridge

    Advanced Marketing Certificate

    Earned designation of Distinction in this program

    2006

    King’s College London

    Master of Arts – Environment, Politics & Global Development

    Marketing Internship with green-focused Internet Service Provider

    2002

    My Approach

    As digital media continues to evolve, mastering the fundamentals of communication and human interaction will be what’s most relevant for the next generation of marketers and entrepreneurs. I believe in teaching the how-to, practical applications of technology, grounded in an essential understanding of why-to.

    Also, learning should be interactive and fun! laughing

    Joyanne is a true professional when it comes to client satisfaction and training. Her willingness to adapt to custom client circumstances, combined with her knowledge and patience, makes for a perfect trainer of technology that can seem overwhelming at first. Joyanne is prompt and professional and a great team member of Now Creative Group.

    Daniel Francavilla

    Founder, Now Creative Group

    I am really enjoying the course. This is the best course I’ve taken at George Brown. You are very organized, make great use of the latest technology, and the pacing is perfect. You also do an incredible job of supporting your students between classes with materials…PowerPoint slides, links to further reading and email support. This is way beyond what I expected from the course, and I am very pleased.
    Satisfied Student

    George Brown College

    Joy is an amazing digital strategist, website developer, and marketing coach. She has the ability to take big ideas and figure out how to make them come alive online in a way that focuses on usability and results for her clients. Her Zen-like approach to digital marketing and web development make the process feel easy and achievable.
    Heather Briggs

    Personal Branding Coach, Radiate Real

    Get In Touch

    Ready to Talk?

    © Joyanne Howell 2023.  All Rights Reserved

    Share This