Joyanne Howell

Copywriting & Digital Marketing. Teacher. Yogi.

Aloha! I’m Joy.
Team Player. Tea Lover. Teacher at heart.


Copywriter & digital media trainer with 15+ years in marketing. WordPress Pro with an eye for detail and a talent for communicating. Self-starter who gets the job done well. Keen on collaboration. Driven & delivery-focused. As a teacher I believe in supporting my students to master the fundamentals first.



MA degree & College Instructor


Entrepreneurial + Agency Experience


10+ Years pro WordPress Experience


Digital Marketing strategist, content creator and implementor


Advocates Social good in business

Skills + Tools

My strongest skillsets and a few of the 80+ digital media platforms I use.


Creative Copywriting



Google Suite

Training & Education




Planning & Strategy

Email Marketing


WordPress Development




Social Media

Work Experience

Rise Vision

Rise Vision 2020-2021

Content Marketing Manager

Manage value-based content production process from concept to publishing across multiple channels

  • Increased mailing list by 20% in 6 months with sustained email open rates over 30%
  • Wrote the company’s top performing blog post of all time and ranked #1 in search for priority keywords
  • Produced content generating the second highest weekly lead volume in company history
  • Developed landing page copy, design and email nurture sequences for the company’s first ABM Campaign

2020 – 2021

Independent Contractor

Independent Contractor  2016 – present

Developer & Digital Media Manager

Recruited by marketing agencies and entrepreneurs for:

  • WordPress website design, development and backend management
  • Copywriting, editing and content creation for online campaigns
  • Email campaign design, formatting and data tracking 
  • Social Media management, content design and graphic design
  • Strategy planning, digital media and website training

2016 – present

George Brown College

George Brown College  2016


Recruited by Continuing Education to develop curriculum and teach WordPress for Blogging and Web Design and Intro to Business (Marketing Module).

  • Design and Develop all course components and support materials
  • Create assessments and provide feedback for student improvement
  • Led a mini-hackathon challenge to augment student experience
  • Organized live & online guest presentations for International Students
  • Received top-level student evaluations and commendation letters


Open Mind Marketing

Open Mind Marketing   2012-2016

Founder / Social Media Strategist

Social media consultancy focused on education and training for business owners. Strategy development or done-for-you services including content calendar planning, social site setup & blog creation.

  • Created and delivered a day-long training course in WordPress website development; marketed via digital platforms like Facebook Ads, YouTube and Kijiji
  • Developed successful, custom-tailored social media strategies for Canadian small businesses, entrepreneurs & international professionals
  • Created a successful 8-week internship program designed to immerse college grads in social media marketing and business development

2012 – 2016

I’ve Worked With

Operations Ally Logo
Yoga Green Book Logo


Drury University

Drury University  2012

Social Media Graduate Certificate

Program focus on Social Media Strategy for Business


University of Cambridge

University of Cambridge  2006

Advanced Marketing Certificate

Earned designation of Distinction in this program


King’s College London

King’s College London  2002

Master of Arts – Environment, Politics & Global Development

Marketing Internship with green-focused Internet Service Provider


My Approach

As digital media continues to evolve, mastering the fundamentals of communication and human interaction will be what’s most relevant for the next generation of marketers and entrepreneurs. I believe in teaching the how-to, practical applications of technology, grounded in an essential understanding of why-to.

Also, learning should be interactive and fun! laughing

Joyanne is a true professional when it comes to client satisfaction and training. Her willingness to adapt to custom client circumstances, combined with her knowledge and patience, makes for a perfect trainer of technology that can seem overwhelming at first. Joyanne is prompt and professional and a great team member of Now Creative Group.

Daniel Francavilla

Founder, Now Creative Group

I am really enjoying the course. This is the best course I’ve taken at George Brown. You are very organized, make great use of the latest technology, and the pacing is perfect. You also do an incredible job of supporting your students between classes with materials…PowerPoint slides, links to further reading and email support. This is way beyond what I expected from the course, and I am very pleased.
Satisfied Student

George Brown College

Joy is an amazing digital strategist, website developer, and marketing coach. She has the ability to take big ideas and figure out how to make them come alive online in a way that focuses on usability and results for her clients. Her Zen-like approach to digital marketing and web development make the process feel easy and achievable.
Heather Briggs

Personal Branding Coach, Radiate Real

Get In Touch

Ready to Talk?

(647) 383-9004

    © Joyanne Howell 2021.  All Rights Reserved

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