BIO COPY
Founder of a Digital Marketing Agency requested an upgrade of her bio for speaking engagements and use online. Read the “Before & After” case study below.
Joy is a kickass writer who really got my “voice” and turned my project around quickly. She has a knack for saying things just like I would want to, but couldn’t come up with on my own. Also, she is open to feedback and very easy to work with. Will work with her again!
THE PROBLEM
Hollie Hoadly
Founder, Creative Solutions
NEEDS: A strong bio that she can leverage for sales pitches as well as for speaking engagements. Hollie contacted me after working with 2 other copywrititers. She wasn’t happy with the resutls and wanted a tone that really reflected her personality. In her words “Current bio is blah….”
Original Bio:
“In July of 2014, Hollie decided to go for it and open a company that could utilize her strengths, skill sets, and knowledge while doing what she loves…helping people! She is a self proclaimed hustler with a brain that doesn’t stop. Hollie and her team combines analytical strategies with a creative approach to provide unique and tailored business solutions for SME. MOTTO: Under-promise and over-deliver!”
THE SOLUTION
After listening to Hollie’s concerns, I crafted a new bio that reflected her accomplishments as well as personality.
The New Bio:
In 2014 Hollie founded Creative Solutions to serve SMEs with the marketing and digital media support they need. Hollie leads a bright, happy team of creatives and delivers rock-solid strategies uniquely tailored to each client’s goals. She is a self-proclaimed hustler with a huge heart and a work ethic to match. Hollie’s genius is in her laser-focused businesses solutions served creative-side-up! Whether coaching clients or running workshops she brings the fun and truly cares about her client’s success. Her talks are power-packed with tangible takeaways, all delivered in an engaging yet relatable style. And while she’s on stage, she just might break into song!
Hollie’s Feedback: